Netflix finally launches a mobile-only plan in India. The Rs 199 monthly subscription plan goes live today.
- Netflix announces Rs 199 mobile-only plan that goes live in India starting today.
- The Rs 199 plan offers SD streaming on only one screen.
- Netflix is looking to compete with streaming services like Hotstar, Amazon Prime Video.
Shutting all rumours and reports Netflix finally launches a mobile-only plan in India and no it’s not worth Rs 250 per month as rumoured. Netflix launches the Made for India mobile-only plan for Rs 199 per month. For now, this Rs 199/month is limited only to India and isn’t available in any other parts of the world. However, Netflix executives have confirmed that the company is testing the plan in some other parts of the world.
With the Rs 199 per month, Netflix is aiming to bring a personalized experience to the smartphone users in India. Netflix has officially revealed that India has the biggest smartphone user base, globally. The streaming service is also aiming to target tier two and tier three segment of the country. The Rs 199 plan goes live today and supports only one screen. The mobile-only plan supports SD streaming.
With the low-cost plan, the video streaming service Netflix wants to compete with other video streaming services in India like Hotstar, Amazon Prime Video, ALT Balaji, Zee5, among others. Until now, in India Netflix offered three plans starting at Rs 500 and which goes up to Rs 800/month.
Currently, in India, Netflix has three plans. One is the basic plan for which the user needs to pay Rs 499 every month. Second, a standard plan which costs Rs 649/per month, and lastly there’s a Premium plan for which the user will need to pay Rs 799/month. Under Rs 499 plan users get one screen, under Rs 649 users get two screens and lastly under Rs 799 plan subscribers offer four screens.