As social media continues its goal of world domination, one app sits near the top of the pile: Instagram.
With more than 111 million active users expected to join by 2019, Instagram has a ton of potential for business and content marketers looking to reach millions of customers. But for professionals unfamiliar with Instagram, it may simply appear to be the home of amateur models.
Not so fast.
Instagram’s analytic tools allow business and content marketers to target diverse audiences who are slowly fading away from other social media platforms like Facebook or Twitter.
Here are five tools that will help you boost your presence on Instagram in 2019.
The undisputed king of scheduled posting, Hootsuite offers a wide range of products for businesses looking to boost their presence.
Hootsuite’s range of tools allows you to audit other Instagram users to understand how often the post, what they post and how successful those posts are.
In addition, Hootsuite lets you keep track of your hashtags, giving you a constant stream of information on how far your posts reach. That information could help set you apart from the competition.
Like Hootsuite, Buffer allows you to link up all of your social media accounts so you can schedule posts across all channels.
Many professionals find that managing social media accounts on top of regular marketing strategies can be time-consuming, but Buffer gives you the option of scheduling out your editorial calendar on all platforms.
That means less time on posting and more time finding strategies that work.
Although it was originally developed to track hashtag performance on Twitter, Hashtagify works equally well-tracking hashtag success on Instagram.
Like Twitter, Instagram allows companies to incorporate hashtags into their content to drive reach across a range of targeted fields. Influencers swear by hashtag performance as a measurement for how well their content reaches new audiences.
With Hashtagify, users can track how their hashtags perform and optimize which hashtags they share with their content.
Similar in its offerings to Hootsuite, Sendible’s range of products allow businesses or influencers to not only schedule their posts but also track their performance.
Sendible includes a full range of monitoring for content but also other streamlined features like an “instant messenger” box so you can respond to comments in one location.
Sendible also gives you the option of monitoring content across multiple Instagram channels. With a simple click of the mouse, you can choose to post content to individual channels with ease.
One of the best tools for Instagram analytics, Iconosquare gives you a peerless suite of tools to monitor how your content performs and how your presence expands.
Iconosquare not only monitors hashtag performance and range, but also helps you determine your organic reach and how many people are liking, sharing, and following your content. You can also see long-term trends on your Instagram’s performance, including how many followers you’ve gained/lost over time.
Categories: Social Media