Facebook creates new organisational structure for India

By Gaurav Laghate, Anumeha Chaturvedi

Source: The Economic Times

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A Facebook spokespersons aid that the move will help its Indian arm bring in more local accountability. 

Social media giant Facebook has created a new organisational structure for its India unit in which the functional heads will report to the country managing director instead of the regional heads. The move is in line with Facebook’s plan of delinking its India operations from the Asia-Pacific region, as was reported by ET.

In the new structure, the functional heads for public policy, global marketing solutions, communications, and the newly formed verticals of partnership, and strategy and operations will report to Facebook’s India managing director Ajit Mohan, and not to their respective regional heads in Asia Pacific, according to the company.

For the newly created roles of director of strategy and operations and director and head of partnership, the company has hired Prashanth Aluru and Manish Chopra, respectively, Facebook told ET. Public policy is being headed by Ankhi Das, while Sandeep Bhushan is director of global marketing solutions.

Facebook has also hired Siddharth Banerjee as director of global sales organisation (customer partnerships and agencies) and Archana Vohra as director of small and medium businesses. Both Banerjee and Vohra will report to Bhushan. Aluru, Chopra, Banerjee and Vohra have joined the company in the last six weeks. India is one of Facebook’s largest and strategically important markets.

A Facebook spokesperson said that the move will help its Indian arm bring in more local accountability, improve decision-making, and have a closer connection with its headquarters.


Categories: Social Media

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